Andy Warhol Icon Group Post

Posted on January 12, 2012 by



As an icon, Andy Warhol represents pop art, subversive culture, and avant garde fashion. Warhol’s iconicity is recognized by his contrasting black turtle neck and bleached, straightened blonde hair. In this advertisement Vidal Sassoon attempts to appropriate these characteristics in order to associate their significance with their hair products. The advertisement attempts to persuade its viewers with his celebrity in fashion, art, and music. His image and words are the selling point of the ad because of his authority, framing the hairspray as modern and cool.