Poses: a direct criticism of the world of glamor and fashion

Posted on January 9, 2012 by


This was a kind of living art performance done by Yolanda Domínguez, a Spanish artist. I found it to be interesting  and relevant to the class, especially in terms of framing and representation. In the context of fashion magazines these poses seem to be normalized and acceptable, but in everyday life they generate a different response.

“Poses” is a direct criticism of the absurd and artificial world of glamor and of fashion that magazines present. Specifically, the highly-distorted image of women that they transmit through models that do not represent real women and that avoid all those who are not within their restricted parameters.

These images are virtually the only feminine reference in the mass media and they have a great influence in both men and women when building our roles in terms of behavior and ways of thinking.

Using these impossible stances of the fashion publishing houses as a symbol of how grotesque and unreal this industry is, a group of real women transfer these poses to daily scenes: the queue of a museum, the supermarket or the bus stop, sparking off the reaction of the spectators (on the other hand, regular consumers of these images).

The aim: to make it clear how ridiculous, and at times harmful, it can be to follow these models that the world of glamour impose on us.”

source: http://www.yolandadominguez.com